Search & AI visibility for small businesses

Find your way in the new world of search.

Search has changed, so the tools should too. DepthFinder shows you how customers and AI assistants find your business, and where to focus so you show up better.

For small businesses and the people who market them.

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Access is invitation-based right now. Request access and we’ll email you the next steps to book onboarding.

app.depthfinder.ai/dashboard

Plumb Line Plumbing & Heating · Port Carling, ON

Dashboard

Aug 21 – Sep 19, 2026 · 118 queries

AllBrandedNon-Branded

Page 1 share

↑ 1 pt

Clicks

↑ 4.2%

Impressions

4,180

↑ 3.1%

AI citations

↑ 0.4%

Where your impressions land

Beyond page 3 · 79%

Daily impressions and clicks

10K

Topic · 12 queries

Water heater replacement

Discover

This is one of your biggest sources of search impressions, ranking too deep to earn clicks. Strengthen the pages that answer these searches and you’ll show up in more AI answers too.

Page 1 share

↓ 1 pt

Visibility

6/100

0 pts

What makes DepthFinder different.

Both sides of search, in one place.

Most tools were built when Google was the only thing that mattered, or built recently to watch AI and nothing else. DepthFinder covers AI search as well as traditional search, so when your traffic moves you can tell which one caused it.

Search4,180 times you appeared · 96 clicksYour own search data

AI answers3% of your searches get you named in the answerAI answers we check

What the screen says

“More people saw you this month, but fewer clicked. You’re ranking on page three for the searches that grew.”

Impressions — the number of times your site appeared in results, whether or not anyone clicked. Defined once, where you meet it.

A dashboard with opinions.

Google Search Console can show you what happened. DepthFinder tells you what it means — whether you’re gaining or losing ground, and which few things are worth doing next. You get an answer, not a pile of charts to interpret on your own.

See why, not just what.

Every suggestion shows the numbers behind it — which searches, how many people, where you rank now — so you know a suggestion is worth your time before you spend it.

TopicStrategyImpressions

Emergency plumbingDiscover980

Water heater replacementDiscover620

Drain and sewerDiscover410

Sump pumpsProtect240

The metric

One number that tells you where you stand.

Your Visibility score sits between 0 and 100. It combines how you rank in traditional search results, weighted by how often people see you, with whether AI answers mention your business. It moves when your results move, so a glance tells you whether things are heading the right way.

How Visibility is built →

Visibility

14/100

↑ 2 pts vs. last month

Sample account · 118 tracked queries over the last 30 days

Where the openings are

Not every search is worth the same effort.

DepthFinder sorts the searches your customers are making into three groups, so you know where to start and what can wait.

Protect

Queries where you’re already ranking well and should work to defend.

9queries in the sample account

Capture

Queries where a competitor ranks in the top 10 but you don’t yet.

38queries in the sample account