Skip to content
Changelog

What’s new

Follow along for updates on new features, improvements, and bugs we’ve fixed.

Subscribe by RSS
Latest

Your search data, complete and counted once

A release about the data underneath everything you see: what gets collected, how it gets counted, and whether the figures on screen hold up when you check them against each other.

Improved

Discover only counts openings worth the work

The Discover card now counts only the searches with enough monthly demand to be worth targeting, and says so under the number. Clicking it opens that same set in Search rather than the full list, so you land on what you were looking at. The demand filter is an ordinary one, so clear it whenever you want to see everything.

Improved

Figures you are asked to compare are shown in full

Numbers the app asks you to add up or check against each other are now printed in full rather than rounded, so the parts and the total agree on screen. The strategy mix tooltips now state what each one counts, whether it is weighted by how often people saw you, and which of your filters it follows.

Improved

Your own date ranges open as fast as the presets

Picking a custom date range, or applying a filter, now opens the Dashboard about as quickly as the built-in ranges do.

Fixed

Your searches are all there, and each one counts once

Two things were off in how searches were counted. Collection stopped at a limit, so on your busiest days some searches never reached your account. And when one search showed several of your pages, that single appearance was counted again for each page. DepthFinder now keeps every search Google reports and counts each appearance once, and your history has been recalculated to match.

Fixed

The whole page panel follows the Branded filter

In August, a page's Visibility started matching between its row and its detail panel under the Branded or Non-branded filter. The rest of the panel had not caught up: its query count, its AI answer figures, its strategy mix and its average position were all still worked out over the whole page. They now follow the filter too.

Fixed

The newest point on the trend chart is a whole week

The newest point was often a part-week, which made the line look like it was falling away at the end. It is now a full seven days, any short period is labelled as partial on the chart and in its tooltip, and the chart follows your Refine filters like the rest of the view.

Discover finds better openings

Discover is the part of DepthFinder that looks for questions your customers ask that you don't answer yet. This release makes its suggestions more relevant, keeps them arriving on their own, and clears out the throwaway topics that cluttered some workspaces.

New

Discover refreshes on its own

New openings now arrive automatically every month, so the list keeps moving without anyone having to trigger a refresh.

Improved

Discover suggestions stay on topic

Every candidate question is now screened for how closely it relates to your business before it can appear. Loosely related questions rank below strongly related ones, higher-demand questions rank meaningfully higher, and the screening now works for smaller and newer workspaces too, where it previously had too little to go on.

Improved

Fewer throwaway topics

When your topics are rebuilt, a lone query that fits nowhere now goes straight to Unassigned instead of briefly becoming a topic of its own, and queries left behind when a topic is trimmed get a proper attempt at joining a related topic first. Fewer meaningless topic names churn through your workspace.

Fixed

Renaming a topic no longer fails against one you can't see

Hidden single-query topics that were never listed anywhere could block a rename with a conflict you had no way to resolve. They have been retired, and their queries now sit under Unassigned or a closer topic.

Fixed

Market data is refreshing again

Some very long, conversational searches were interrupting the weekly refresh of third-party market data, so search volume and related figures froze and a notice appeared in the header. The refresh runs again and the notice has cleared. Those long searches simply skip the market lookup.

Fixed

AI search volume corrected on short generic terms

A few very short, generic queries were showing AI search volume that belonged to a different term. Those figures have been cleared, so a topic's AI demand no longer rests on a bad number.

A faster Dashboard and cleaner page data

A short release focused on speed and on numbers you can trust. Pages no longer split in two because of tracking tags, and a few figures that disagreed with themselves now come from one place.

Improved

The Dashboard opens faster

The summary numbers and the Top movers list now load noticeably faster, including when you switch date ranges or apply a filter. Shorter date ranges in the Pages view are quicker too, and they now show only the searches that had impressions inside the window you picked.

Fixed

Tracking tags no longer split a page in two

A page reached through an ad or a social link often carries tracking tags in its address. Those showed up as separate pages, splitting one page's impressions and Visibility across two rows. They are now one page, and past data has been combined.

Fixed

Page Visibility agrees with itself under a filter

With the Branded or Non-branded filter on, a page's Visibility could differ between its row in the list and its detail panel. Both now show the same number, and the comparison against the prior period uses the same basis.

Fixed

Garbled searches no longer inflate AI demand

A handful of machine-generated word fragments were being treated as real searches and credited with large AI search demand, which could push them to the top of Discover. They no longer inherit that demand, so AI demand figures and Discover suggestions better reflect what people actually search for.

Search now leads with Page 1 share

A big pass over the Search view and the Dashboard so every number means one thing, everywhere it appears. The headline is now Page 1 share: how much of the demand you showed up for actually reached page 1 of Google, and where the rest of it landed.

New

Page 1 share leads every view

Every detail panel in Search, and the Dashboard itself, now opens with the share of your impressions that landed on page 1, with a bar showing where the rest went. New optional columns on the Queries and Pages tables split impressions by page 1, pages 2 to 3, and beyond page 3, where searchers effectively never look. Sort by any of them to find large pages that are losing.

New

Verdicts that say what to do next

The one-line verdict at the top of each panel is now judged against how the rest of your site performs, not fixed cut-offs. It also calls out the openings worth taking first: searches with light competition, markets with real commercial value, and pages that sit on page 1 but rarely get the click.

Improved

One definition of position, everywhere

Top position is now Average position: your impression-weighted average spot in Google, rather than the single best rank you ever reached. A query, a page, a site section, and your whole site all use that same definition, so the number you see in one place is the number you get in another.

Improved

The Dashboard and Search now agree

Click a top mover and it opens in the full Search panel with its verdict and Page 1 share, and browser Back returns you to the Dashboard. The overall trend is now two stacked charts, impressions above clicks, on one timeline. Change arrows read the same everywhere, and page and section panels now show change against the prior period too.

Fixed

No more confident scores built on almost nothing

A query seen once could show a perfect score. Any value backed by too little data now shows a dash with an explanation instead, at every level from a query to a whole section, and it no longer floats to the top when you sort.

Fixed

Sorting and navigation do what they say

Column sort now works when pages are grouped by site section, expanded queries follow the sort you chose, and every column header is sortable. Browser Back steps out of Search one panel at a time instead of losing your filters. The Protect, Capture, and Discover chips show exactly the pages they count, and the trend chart no longer shows a second change figure that disagreed with the first.

Something you’d like us to build? Tell us — while we’re small, that’s genuinely how the roadmap gets set.

Help your customers find you.

See where your business stands across traditional and AI search, and make the changes that matter most.

Search and AI answers, one clear picture