Search now leads with Page 1 share
A big pass over the Search view and the Dashboard so every number means one thing, everywhere it appears. The headline is now Page 1 share: how much of the demand you showed up for actually reached page 1 of Google, and where the rest of it landed.
New
Page 1 share leads every view
Every detail panel in Search, and the Dashboard itself, now opens with the share of your impressions that landed on page 1, with a bar showing where the rest went. New optional columns on the Queries and Pages tables split impressions by page 1, pages 2 to 3, and beyond page 3, where searchers effectively never look. Sort by any of them to find large pages that are losing.
New
Verdicts that say what to do next
The one-line verdict at the top of each panel is now judged against how the rest of your site performs, not fixed cut-offs. It also calls out the openings worth taking first: searches with light competition, markets with real commercial value, and pages that sit on page 1 but rarely get the click.
Improved
One definition of position, everywhere
Top position is now Average position: your impression-weighted average spot in Google, rather than the single best rank you ever reached. A query, a page, a site section, and your whole site all use that same definition, so the number you see in one place is the number you get in another.
Improved
The Dashboard and Search now agree
Click a top mover and it opens in the full Search panel with its verdict and Page 1 share, and browser Back returns you to the Dashboard. The overall trend is now two stacked charts, impressions above clicks, on one timeline. Change arrows read the same everywhere, and page and section panels now show change against the prior period too.
Fixed
No more confident scores built on almost nothing
A query seen once could show a perfect score. Any value backed by too little data now shows a dash with an explanation instead, at every level from a query to a whole section, and it no longer floats to the top when you sort.
Fixed
Sorting and navigation do what they say
Column sort now works when pages are grouped by site section, expanded queries follow the sort you chose, and every column header is sortable. Browser Back steps out of Search one panel at a time instead of losing your filters. The Protect, Capture, and Discover chips show exactly the pages they count, and the trend chart no longer shows a second change figure that disagreed with the first.