Skip to content
Blog

Blog

How customers find small businesses now that answers come from AI as well as search results — and what the data actually says about it.

LatestHow search works

What drives search traffic, and which part you control

Search traffic moves because of your own site, a competitor, or how Google and AI assistants choose and count results. Each leaves a different pattern.

Adam Day··7 min read
Read the post →
Playbooks

Do AI answers name your business? How to find out

A method for testing your business in AI answers by hand, why the answer changes from one day to the next, and why search and AI answers have to be measured on the same topics.

·9 min read
How search works

What stage are your customers at when they find you?

Three kinds of customer find your website, most sites are built for one of them, and why the gap doesn’t show in Search Console.

·5 min read
How search works

Site traffic is down, but are leads down too?

Why clicks and leads have come apart, which searches Google now answers itself, and the one number that tells you whether anything is wrong.

·4 min read
How AI answers work

How AI search works, and why it’s not that different

How an assistant turns a customer’s question into a search, why being found and being cited are different, and what stays the same as the assistants change.

·5 min read
5 posts

Help your customers find you.

See where your business stands across traditional and AI search, and make the changes that matter most.

Request access →See the product
Search and AI answers, one clear picture