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How customers find small businesses now that answers come from AI as well as search results — and what the data actually says about it.

LatestHow search works

One customer question, a dozen different searches

Search Console gives every wording of a search its own row, each too small to act on. Grouped into topics, a short list carries most of the demand.

Adam Day··5 min read
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How search works

What drives search traffic, and which part you control

The three drivers behind a change in search traffic, the pattern each one leaves in your numbers, and why only one of them is yours to change.

·7 min read
Playbooks

Do AI answers name your business? How to find out

A method for testing your business in AI answers by hand, why the answer changes from one day to the next, and why search and AI answers have to be measured on the same topics.

·9 min read
How search works

What stage are your customers at when they find you?

Two kinds of customer find your website, most sites are built for one of them, and why the gap doesn’t show in Search Console.

·5 min read
How search works

Site traffic is down, but are leads down too?

Why clicks and leads have come apart, which searches Google now answers itself, and the one number that tells you whether anything is wrong.

·4 min read
How AI answers work

How AI search works, and why it’s not that different

How an assistant turns a customer’s question into a search, why being found and being cited are different, and what stays the same as the assistants change.

·5 min read
6 posts

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Search and AI answers, one clear picture