Skip to content
← BlogHow search works

How search works

The fundamentals, for the person who looks after a small business’s website rather than for a specialist. What the numbers in your own search data mean, which of them decide anything, and how to read them without a course in SEO.

3 posts

How search works

What drives search traffic, and which part you control

The three drivers behind a change in search traffic, the pattern each one leaves in your numbers, and why only one of them is yours to change.

·7 min read
How search works

What stage are your customers at when they find you?

Three kinds of customer find your website, most sites are built for one of them, and why the gap doesn’t show in Search Console.

·5 min read
How search works

Site traffic is down, but are leads down too?

Why clicks and leads have come apart, which searches Google now answers itself, and the one number that tells you whether anything is wrong.

·4 min read

Help your customers find you.

See where your business stands across traditional and AI search, and make the changes that matter most.

Request access →See the product
Search and AI answers, one clear picture