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How AI answers work

When someone asks an assistant instead of typing a query, a different set of rules decides whether your business gets named. These posts cover what those rules appear to be, how anyone can measure them, and which parts of ordinary search work still carry over.

1 post

How AI answers work

How AI search works, and why it’s not that different

How an assistant turns a customer’s question into a search, why being found and being cited are different, and what stays the same as the assistants change.

·5 min read

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